Pat Dunbar owns DIMA Strategy Group and prides herself in being able to take the hype out of television and internet marketing. Pat develops sound strategies that help her clients learn how how to best allocate their advertising fund and to know when to do so. She analyzes the trends and looks at the facts, as she guides her clients in making the best decisions. Pat believes that planning and execution have to be based on solid understanding of what is going on within the broadcasting industry and why it is occurring. Her curiosity is always inspiring her to find the best way to respond, not to react to change. She also uses her marketing expertise to raise $400 million dollars per year as a volunteer Vice President for the Wines & Chef Association. These funds raised serve the blind and visually challenged in her state.